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    Home»Guides»Roadside Research – How to Improve Customer Satisfaction
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    Roadside Research – How to Improve Customer Satisfaction

    By Kirthana KFebruary 15, 2026Updated:May 4, 20263 Mins Read

    Key Points

    • Improving customer satisfaction helps increase the rating of your store.
    • Keeping your store clean, stocking shelves, and removing suspicious activities are some of the ways to improve your store’s ranking.
    • Keep an eye on the thumbs-up meter on the top right corner to know if your customers are satisfied.

    As an alien on Earth, your primary task is to study human behavior for research purposes. Using your new gas station/convenience store as a front, you will get hands-on experience with what your clients want. If you falter on their expectations, then they will be unhappy, which will reduce your store’s rating. There are a few ways to keep your customers happy keep them coming back.

    Read More: Roadside Research – How To Refill Gas

    Roadside Research – Customer Satisfaction Overview

    How to checkEnd of day report, meter on top left corner.
    How to improveCleaning the store, stock shelves, and providing customer activities.
    Ways to decrease satisfactionTurning customers away, keeping shelves empty, littering, unclean environment, setting item prices high.
    Consequences for decreased satisfactionLess customer footfall, bad ratings, less profits.

    How to Improve Customer Satisfaction

    • Keep an eye on the interior and exterior of your gas station and store. Leaving goop and trash lying around will create suspicion and dissatisfaction.
    • Use the cleaning boot to get rid of goop and dirt. Placing trash cans around the place will reduce littering.
    • Use the trash bag to pick up trash in the meantime.
    • Check the toilets from time to time and clean them when it gets dirty.
    • While purchasing items to sell, keep an eye on your inventory and shelves to see what requires restocking.
    • The prices you keep for your products will also influence whether your customers are happy or dissatisfied. You need to check the price point of your items from time to time.
    • Have your shelves stocked up before your customers find the shelves empty.
    • Upgrading the alien tech and including fun activities like the photobooth will greatly increase customer satisfaction.

    Also Read: Roadside Research – How to Deal with Agents

    FAQs

    Is it important for customers to be happy?

    Yes, having a good store rating will improve footfall to your store, which will bring in more customers and more money.

    My customer happiness meter keeps decreasing after doing everything. What do I do?

    It could be a bug, so you could try restarting the game or creating a new save and starting from scratch.

    Where do I find the cleaning boot?

    You will find the cleaning booth attached to the walls of the washroom.

    Roadside Research
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    Kirthana K
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    Her lifelong passion of gaming led her to writing about them, bringing words to life and compiling comprehensive game guides that are quick and easy to follow. If not writing, you can catch her exploring Teyvat or the Palpagos Islands.

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